Gretchen Heinen, RN, PHN, BSN

Gretchen Heinen, RN, BSN is a former hospital nurse case manager with deep expertise in prior authorization, denials, and care management. After years at the bedside specializing in reducing avoidable admissions and optimizing resources, she transitioned to the business side to tackle systemic barriers in healthcare. Driven by a passion for women founders and nurse-led innovation, Gretchen founded Authsnap after a decade of witnessing the devastating impact of denied claims on patient lives.